https://willgamezdesigns.cargo.site WillGamezdesigns Mon, 12 Jan 2026 10:57:42 +0000 https://willgamezdesigns.cargo.site en https://willgamezdesigns.cargo.site/SMC-IXD Mon, 12 Jan 2026 10:57:42 +0000 WillGamezdesigns https://willgamezdesigns.cargo.site/SMC-IXD <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/a2af855c09636e03c9c862ee6b864bca91020543afdc9e467d3acd6fb22a007e/4B818D6C-15FA-458D-AB47-1ED6492FDF2B_1_105_c.jpeg" data-mid="243119522" border="0" src="https://freight.cargo.site/w/1000/i/a2af855c09636e03c9c862ee6b864bca91020543afdc9e467d3acd6fb22a007e/4B818D6C-15FA-458D-AB47-1ED6492FDF2B_1_105_c.jpeg" />SMC IXD Case Study for workshop accessible at PDF Below Link https://willgamezdesigns.cargo.site/SVE-Basecamp Mon, 12 Jan 2026 10:45:30 +0000 WillGamezdesigns https://willgamezdesigns.cargo.site/SVE-Basecamp <img width="3816" height="1069" width_o="3816" height_o="1069" data-src="https://freight.cargo.site/t/original/i/d222bf55b9e6c15b58fddecba6299c172e53dc76d33ffef7dbd372e67b92de0b/6219543a279e084d4d8746ba_Basecamp-logo-blue.png" data-mid="243118798" border="0" src="https://freight.cargo.site/w/1000/i/d222bf55b9e6c15b58fddecba6299c172e53dc76d33ffef7dbd372e67b92de0b/6219543a279e084d4d8746ba_Basecamp-logo-blue.png" />Design Thinking Workshop Full Case Study Coming Soon Check out this video in the meanwhile! https://willgamezdesigns.cargo.site/Snap-LACMA Fri, 30 Jul 2021 19:07:05 +0000 WillGamezdesigns https://willgamezdesigns.cargo.site/Snap-LACMA <img width="750" height="395" width_o="750" height_o="395" data-src="https://freight.cargo.site/t/original/i/43ce0c058d642f9931ab33fa4ec60018a56c5813727c18d1768675d157ac9126/LACMA-copy.jpg" data-mid="115054110" border="0" src="https://freight.cargo.site/w/750/i/43ce0c058d642f9931ab33fa4ec60018a56c5813727c18d1768675d157ac9126/LACMA-copy.jpg" />Snap / LACMA Augmented Reality Mural Full Case Study Coming Soon Check out this video in the meanwhile! https://willgamezdesigns.cargo.site/Ideo-B12 Thu, 29 Apr 2021 05:54:27 +0000 WillGamezdesigns https://willgamezdesigns.cargo.site/Ideo-B12 <img width="3348" height="1866" width_o="3348" height_o="1866" data-src="https://freight.cargo.site/t/original/i/ca34fb56f4ffa13cf6c402f039d2d2b131f4b31dd77414d12d685b34f4748204/Screen-Shot-2021-05-01-at-12.19.14-AM.png" data-mid="107106616" border="0" src="https://freight.cargo.site/w/1000/i/ca34fb56f4ffa13cf6c402f039d2d2b131f4b31dd77414d12d685b34f4748204/Screen-Shot-2021-05-01-at-12.19.14-AM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45b06883ec8aa7cd0e95e08eaceebf60b608fe54241da1c9be89f310088ce6dc/B12-Keynote.png" data-mid="107106736" border="0" src="https://freight.cargo.site/w/1000/i/45b06883ec8aa7cd0e95e08eaceebf60b608fe54241da1c9be89f310088ce6dc/B12-Keynote.png" /> Beyond 12 Cohorts OverviewBrief “ How might Beyond 12 use its digital coaching platform to mobilize community college students to redesign their institutions so they are more accessible, affordable, inclusive, and relevant?” Process Stakeholder/subject matter expert interviews, Competitive analysis, Primary research, Secondary research, Prototype creation, testing and iteration, Remote user testing, file management, Social media audit, Standup presentations with stakeholders, Journey mapping, Persona development, Video construction, Service blueprint, Remote group ideation, Gantt chart creation and maintenance. Concept poster construction, Storyboarding, Survey construction, Project Management&nbsp; Tools Figma, Zoom, Google Suite, Adobe Photoshop, Adobe Illustrator, Airtable Role UX/UI designer, Content writing and strategy, Documentation, Researcher, Project manager, Project lead PartnersChase Nguyen, Christian Enriquez, Andrew Ma Sprint Duration8 weeks <img width="789" height="415" width_o="789" height_o="415" data-src="https://freight.cargo.site/t/original/i/bb79635929ee2120d8dd0e9046cd7c2afa1dd03051665f4a86f7437387ba1d03/IDEOBeyond12_2.jpg" data-mid="107108998" border="0" src="https://freight.cargo.site/w/789/i/bb79635929ee2120d8dd0e9046cd7c2afa1dd03051665f4a86f7437387ba1d03/IDEOBeyond12_2.jpg" /> &nbsp;&nbsp;Challenge This service design project was a partnership between the Santa Monica College Interaction Design program and our industry partner IDEO to serve their client Beyond 12. For this design sprint the focus was on finding methods to assist first generation community college students to make informed decisions. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fcdc38a051340a2899e1880372df4337e06a4077056a0f39941196ce70600eb9/Initial-spring-with-b12.png" data-mid="106936879" border="0" src="https://freight.cargo.site/w/1000/i/fcdc38a051340a2899e1880372df4337e06a4077056a0f39941196ce70600eb9/Initial-spring-with-b12.png" /> Preparation Leading a team of 4 remote designers with wildly different schedules and skillsets during a pandemic would require careful collaboration and communication. I organized a kick off with my team, and created a space for us to discuss schedules, prefered methods of communication, group expectations and norms, shared file management and our strengths going into the project. We were able to quickly develop group norms, and with this shared understanding a unified tone and work ethic of open communciation and&nbsp; understanding was developed that would carry us through the project. Figma, the Google suite of applications, Canva and Zoom video calls were our prefered collaboration tools, they afforded us the ability to work both collaboratively during intense group sessions or asynchronously. Asynchronous tasks were followed up with regular stand ups to ensure collective understanding amongst all members of the design team. &nbsp; I also established a Gantt chart that was regularly updated to clearly outline expected timelines and responsibilities for tasks.&nbsp; <img width="2194" height="1576" width_o="2194" height_o="1576" data-src="https://freight.cargo.site/t/original/i/e389ac19410cb8e1faf9130f918e50c628bfc55cbb32e634822dbcb6dccbddae/Screen-Shot-2021-04-29-at-11.16.23-PM.png" data-mid="106937798" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/e389ac19410cb8e1faf9130f918e50c628bfc55cbb32e634822dbcb6dccbddae/Screen-Shot-2021-04-29-at-11.16.23-PM.png" /> Click on Gannt Chart above to view entire document Research Understanding the tone and values of Beyond 12 was one of the first items to address. I conducted a social media audit of Beyond 12, Santa Monica College, as well as competetors within this space. The goal was to extract key phrases, and identify areas that the brand prioritized when communicating with students.&nbsp; Beyond 12 current business model favors a personalized, direct connection with students supported by data models that identify timely moments for intervention by their staff. They highlighted inclusivity and looked to improve persistence rates within marginalized groups that have historically been at risk for stops outs in their college journey. Their efforts focused largely on reaching first generation students. &nbsp; I saw an opportunity to address mutually overlapping interests among Beyond 12 and Santa Monica College.&nbsp; <img width="1439" height="876" width_o="1439" height_o="876" data-src="https://freight.cargo.site/t/original/i/73db41c27c94652567515c27ff7f6a47536ea68da63b56c3126e22a8d1ebda4c/Screen-Shot-2021-04-09-at-12.10.03-AM.png" data-mid="106938248" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/73db41c27c94652567515c27ff7f6a47536ea68da63b56c3126e22a8d1ebda4c/Screen-Shot-2021-04-09-at-12.10.03-AM.png" />Social Media Audit Primary and secondary research was conducted by all members of the design team throughout our sprint. To ensure none of our work was lost or removed from it’s context I created a repository within our shared team drive. This repository stored links, keyphrases and provided a shared space to uncover opportunities to advance our research while expanding our knowledge within an area that is saturated with research.&nbsp; <img width="3360" height="1766" width_o="3360" height_o="1766" data-src="https://freight.cargo.site/t/original/i/720e0ae17c15050c096175dfb8b66a1d24c835411833ba2a3185a1146e772fba/Screen-Shot-2021-04-29-at-11.20.10-PM.png" data-mid="106938114" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/720e0ae17c15050c096175dfb8b66a1d24c835411833ba2a3185a1146e772fba/Screen-Shot-2021-04-29-at-11.20.10-PM.png" /> Screenshot of Group Research Repository To ensure that we would have a better understanding of the constraints and expectations surrounding community colleges, college persistence and potential pain points for first generation students, I arranged meetings with two subject matter experts.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7b76ddb933ba6cece8ff9b73c299901a2bac33e95c83e95a50a9d2a25cd1d119/3.jpg" data-mid="106938992" border="0" src="https://freight.cargo.site/w/1000/i/7b76ddb933ba6cece8ff9b73c299901a2bac33e95c83e95a50a9d2a25cd1d119/3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21648b71975e9b941e92fc193d37bd6a1839d8c5906fb30a438ee3494c658120/2.jpg" data-mid="106938993" border="0" src="https://freight.cargo.site/w/1000/i/21648b71975e9b941e92fc193d37bd6a1839d8c5906fb30a438ee3494c658120/2.jpg" /> Excerpts from Interviews with Subject Matter Experts Ana Nakano Sanchez and Amanda Garcia We also reached out to first generation students. We asked them what their college journey looked like, what their pain points were, what their existing support networks were and what resources they knew about or utilized from their schools. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f39af2e7a522168b8cccfea5999aff3a2a25ced31c9c6f5d4f1d67570668e66e/6.jpg" data-mid="106939437" border="0" src="https://freight.cargo.site/w/1000/i/f39af2e7a522168b8cccfea5999aff3a2a25ced31c9c6f5d4f1d67570668e66e/6.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aae37538e82a20b5c753e4f07ed56c76e5046f92d405f627b36a355eb737bcbe/7.jpg" data-mid="106939436" border="0" src="https://freight.cargo.site/w/1000/i/aae37538e82a20b5c753e4f07ed56c76e5046f92d405f627b36a355eb737bcbe/7.jpg" /> Concept Development To convey our idea to the stakeholder, multiple exercises were employed to ensure we were communicating our reseach as clearly and concisely as possible. These efforts would eventually be presented to the designers from IDEO in a short pitch video so that we could receive feedback and refine our eventual proposed solution. &nbsp;Development of our Persona (Sophia Hernandez)&nbsp;Identified shared moments that mattered within the education journeys that were shared with usConstructed initial problem statement that expanded on our brief. <img width="1768" height="1128" width_o="1768" height_o="1128" data-src="https://freight.cargo.site/t/original/i/184225fed0b407a9d7f9f77464a6417a1425a25ae76a2a1c54803b50f8cf8728/Preliminary-Persona.png" data-mid="106939797" border="0" src="https://freight.cargo.site/w/1000/i/184225fed0b407a9d7f9f77464a6417a1425a25ae76a2a1c54803b50f8cf8728/Preliminary-Persona.png" /> <img width="2534" height="1428" width_o="2534" height_o="1428" data-src="https://freight.cargo.site/t/original/i/fa2551ed18313e9bda1f3300b4f9d5c2e51f1a3b2736b764db8a5de16f0de45f/HMW.png" data-mid="106939803" border="0" src="https://freight.cargo.site/w/1000/i/fa2551ed18313e9bda1f3300b4f9d5c2e51f1a3b2736b764db8a5de16f0de45f/HMW.png" /> <img width="2274" height="718" width_o="2274" height_o="718" data-src="https://freight.cargo.site/t/original/i/ba68682c4ed457175bf70cce8f93ab629d469a35f21fbbeec06284c72168999c/Moments-that-matter-all-3.png" data-mid="106939798" border="0" src="https://freight.cargo.site/w/1000/i/ba68682c4ed457175bf70cce8f93ab629d469a35f21fbbeec06284c72168999c/Moments-that-matter-all-3.png" /> Moments That Matter, Persona, Problem Statement <img width="1886" height="1510" width_o="1886" height_o="1510" data-src="https://freight.cargo.site/t/original/i/7bb1fc0515f877ecb5f9c4bd1c422f4925fd2e56d580588e0cac90844049b8b1/Journey-Map-Sophia.png" data-mid="106940816" border="0" src="https://freight.cargo.site/w/1000/i/7bb1fc0515f877ecb5f9c4bd1c422f4925fd2e56d580588e0cac90844049b8b1/Journey-Map-Sophia.png" /> Student Journey Map I constructed a Journey map that incorporated the key moments we identified and also established a timeline for our persona. This document would serve as a artifact the design team would look back to often, ensuring that subsequent artifacts constructed by the team spoke directly to the pain points our interviewees shared with us.&nbsp; We created concept posters based on vulnerable moments first generation college students reported encountering during their college journeys.&nbsp; The idea was to have multiple concepts to present to IDEO and Beyond 12, and utilizing their feedback to narrow our focus going forward. We focused heavily on establishing the story for our persona so that it would be representative of the pain points and feelings of frustration and isolation shared with us by the students we interviewed with.&nbsp; <img width="1362" height="1756" width_o="1362" height_o="1756" data-src="https://freight.cargo.site/t/original/i/fd3f671d9a18ffb30b2e3006e42d98d103e4677264b85bd48e420784863e766a/concept-poster-moment-3.png" data-mid="106939799" border="0" src="https://freight.cargo.site/w/1000/i/fd3f671d9a18ffb30b2e3006e42d98d103e4677264b85bd48e420784863e766a/concept-poster-moment-3.png" /> <img width="1372" height="1766" width_o="1372" height_o="1766" data-src="https://freight.cargo.site/t/original/i/41ef4e28a49ffc20a7885ed17d7199f6708cd8f71ecead2fbfbdd77e2a50d155/Concept-poster-moment-2.png" data-mid="106939800" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/41ef4e28a49ffc20a7885ed17d7199f6708cd8f71ecead2fbfbdd77e2a50d155/Concept-poster-moment-2.png" /> <img width="1312" height="1702" width_o="1312" height_o="1702" data-src="https://freight.cargo.site/t/original/i/97590668743e8d5e998df0de7f83301cee34bf7dc07a379fe0aead370197b03d/Concept-poster-moment-1.png" data-mid="106939801" border="0" src="https://freight.cargo.site/w/1000/i/97590668743e8d5e998df0de7f83301cee34bf7dc07a379fe0aead370197b03d/Concept-poster-moment-1.png" /> Concept Posters The Problem First generation students attending community colleges are vulnerable at multiple points in this new journey, a lack of information to make timely decisions can oftentimes lead to reactionary decisions that create a disconnect between academic and career goals.&nbsp; Utilizing audio clips from our interviews, and insights from our research we created a video presentation that would quickly communicate our three concepts to the team at IDEO. &nbsp; Concept Pitch Video Feedback&nbsp; The team at IDEO was very pleased with our work and expressed an interest in having our team advance the concept for a Beyond 12 cohort.&nbsp; They felt the idea was strong because it: Focused on getting students off to the right startWas a well supported and compelling emotional story that also showcased our researchIdentified the underlying confidence issue for first generation students Addressed issues of loneliness for studentsAlieviated the burden placed upon educational institutions&nbsp;Identified a space in the student journey that is not being currently addressed. <img width="1430" height="830" width_o="1430" height_o="830" data-src="https://freight.cargo.site/t/original/i/0de075e4f427f6d53eb94aceaf43b879a11b3aef2bd3197def2a4bfdc64044d9/Screen-Shot-2021-05-01-at-12.01.18-PM.png" data-mid="107095845" border="0" src="https://freight.cargo.site/w/1000/i/0de075e4f427f6d53eb94aceaf43b879a11b3aef2bd3197def2a4bfdc64044d9/Screen-Shot-2021-05-01-at-12.01.18-PM.png" />“ It’s a psychology issue that is ripe for design” -Rachel Young (director at IDEO) They challenged us to prototype this as quickly and efficiently as we could using existing platforms (discord and whatsApp were discussed) to assist our efforts. They asked us to be mindful of cultivating a space where the shame behind asking a question or not knowing an answer for a first generation student could be reduced. Prototyping My teammates and I constructed a service blue print to get a better understanding of the various interactions and timelines present during the Beyond 12 cohort concept. The service blueprint would serve as a unifying document for my team. We&nbsp; would go back to it often to ensure that the scope of our protypes would fit within the expected timeline and interactions for our peer cohort concept. &nbsp; <img width="1466" height="707" width_o="1466" height_o="707" data-src="https://freight.cargo.site/t/original/i/2d666670633473fbed6f41aa4595e36af5225841e3a67cc5f14f441067fc6df2/Screen-Shot-2021-03-29-at-12.38.08-AM.png" data-mid="107100861" border="0" src="https://freight.cargo.site/w/1000/i/2d666670633473fbed6f41aa4595e36af5225841e3a67cc5f14f441067fc6df2/Screen-Shot-2021-03-29-at-12.38.08-AM.png" />Service Blueprint Armed with a better understanding of the various interactions presented by the Beyond 12 cohorts concept I wanted to understand what an ideal interaction would be for our intended user. A future state journey map was constructed prior to our low fidelity prototypes to further address the users needs going into prototyping.&nbsp; <img width="714" height="515" width_o="714" height_o="515" data-src="https://freight.cargo.site/t/original/i/e1ee8a7138ef11474821441169c2a5dc5f9554622e88879f063d2e68921d0ac5/Screen-Shot-2021-03-22-at-2.26.16-PM.png" data-mid="107100565" border="0" src="https://freight.cargo.site/w/714/i/e1ee8a7138ef11474821441169c2a5dc5f9554622e88879f063d2e68921d0ac5/Screen-Shot-2021-03-22-at-2.26.16-PM.png" />Future State Journey Map &nbsp; I led my team through an exercise to prioritize the potential benefits of different prototyping ideas. We listed ideas and then ranked them together on an impact/effort scale. We wanted to test multiple prototypes but given the length of our sprint I wanted to keep the team focused on solutions that would provide the most potential reward while being mindful of our time constraints.&nbsp; <img width="1718" height="1288" width_o="1718" height_o="1288" data-src="https://freight.cargo.site/t/original/i/738c87f33e9e2d831ab9245dae9c809cd5946c73f8187f367c31d71a145c293e/Full-board.png" data-mid="107100570" border="0" src="https://freight.cargo.site/w/1000/i/738c87f33e9e2d831ab9245dae9c809cd5946c73f8187f367c31d71a145c293e/Full-board.png" />Impact Effort Exercise I constructed a mockup of what the first touchpoint with a student might look like as well as the follow up after an event. Careful attention was placed on the content contained within these emails.We wanted to provide value to a first generation student. The correspondence needed to be warm, inviting, informational and above all else present an opportunity for a high reward and low risk environment for new first generation students.&nbsp; These correspondences with a new first generation student were intended to support the Virtual Walkthrough event the Beyond 12 cohort would experience together. &nbsp; <img width="586" height="1376" width_o="586" height_o="1376" data-src="https://freight.cargo.site/t/original/i/e9a3972536c247638f705613302760f48a4f674e2f06b2154102d438a0c26f73/Screen-Shot-2021-03-22-at-1.56.36-AM.png" data-mid="107100572" border="0" src="https://freight.cargo.site/w/586/i/e9a3972536c247638f705613302760f48a4f674e2f06b2154102d438a0c26f73/Screen-Shot-2021-03-22-at-1.56.36-AM.png" /> <img width="584" height="1374" width_o="584" height_o="1374" data-src="https://freight.cargo.site/t/original/i/fd6c0141563ae58f6915b1bd9f484303869ab056c0088ff477466b30b676b710/Screen-Shot-2021-03-22-at-1.57.01-AM.png" data-mid="107100571" border="0" src="https://freight.cargo.site/w/584/i/fd6c0141563ae58f6915b1bd9f484303869ab056c0088ff477466b30b676b710/Screen-Shot-2021-03-22-at-1.57.01-AM.png" /> Email mockups The simulated virtual walkthrough was partially a product of the state of the world, creating a walkthrough of a campus during a pandemic necessitated a remote solution. We opted to guide our testing participants through a virtual walkthrough that simulated what a virtual group event might look like. We utilized google streetview, and Zoom to introduce new students to the services housed within a campus. The content for this prototype was a primary concern when developing this prototype. We looked at crucial services a new student would need to tap into, and developed a script and map that would introduce new students to the resources available to them through guided workshop events that were short but also informational. This scripted approach allowed us to establish consistency when we asked our testing participants for feedback.&nbsp; <img width="2736" height="1534" width_o="2736" height_o="1534" data-src="https://freight.cargo.site/t/original/i/609f3f07f6098d3f91e67829dfc3e17fd41b8045e022d207c14a694ba656cff4/Screen-Shot-2021-05-01-at-2.10.10-PM.png" data-mid="107103617" border="0" src="https://freight.cargo.site/w/1000/i/609f3f07f6098d3f91e67829dfc3e17fd41b8045e022d207c14a694ba656cff4/Screen-Shot-2021-05-01-at-2.10.10-PM.png" />Screenshot from Virtual Walkthrough Testing I reached out to first generation college students that had never attended the Santa Monica College campus in person. A survey was constructed using airtable that we sent out to various discord servers that students were known to participate in. We asked those students to reach out to their networks and encourage individuals who were in the decision making phase of starting their college journey to test with us. We were able to test several participants from diverse backgrounds who had never been on campus, that were interested in Santa Monica College and that also had no prior college experience.&nbsp;Finding a testing population that would be representative of the new students we were hoping to reach with Beyond 12 cohorts was our primary goal going into testing.&nbsp; <img width="1877" height="1018" width_o="1877" height_o="1018" data-src="https://freight.cargo.site/t/original/i/46fe89e1e69a5c56426447b56813f0397698e9e879aacc7ede5e8bd41bbbe97d/Screen-Shot-2021-05-01-at-2.41.43-PM.png" data-mid="107105152" border="0" src="https://freight.cargo.site/w/1000/i/46fe89e1e69a5c56426447b56813f0397698e9e879aacc7ede5e8bd41bbbe97d/Screen-Shot-2021-05-01-at-2.41.43-PM.png" /> <img width="2736" height="1534" width_o="2736" height_o="1534" data-src="https://freight.cargo.site/t/original/i/609f3f07f6098d3f91e67829dfc3e17fd41b8045e022d207c14a694ba656cff4/Screen-Shot-2021-05-01-at-2.10.10-PM.png" data-mid="107103617" border="0" src="https://freight.cargo.site/w/1000/i/609f3f07f6098d3f91e67829dfc3e17fd41b8045e022d207c14a694ba656cff4/Screen-Shot-2021-05-01-at-2.10.10-PM.png" /> <img width="1938" height="1152" width_o="1938" height_o="1152" data-src="https://freight.cargo.site/t/original/i/4bbc92fc57569c2c03ef28c57e834810cce8addf9684c66bbb5552514846332a/Screen-Shot-2021-05-01-at-2.42.09-PM.png" data-mid="107105151" border="0" src="https://freight.cargo.site/w/1000/i/4bbc92fc57569c2c03ef28c57e834810cce8addf9684c66bbb5552514846332a/Screen-Shot-2021-05-01-at-2.42.09-PM.png" /> Screenshots from Prototype TestingReception Surveys were administered before and after testing participants were introduced to the prototypes to determine their level of confidence completing crucial college tasks and accessing resources. We also provided a space for our participants to share what worked and what didn’t about the prototypes they experienced. Our participants reported an average confidence level of 2.3 out of 5 in completing crucial tasks before being exposed to our prototypes.&nbsp; Their average confidence level in completing tasks jumped to a 4.6 out of 5 after being introduced to the prototypes.&nbsp; The reception was positive overall and the main change requested was a desire to have access to the map we provided after the walkthrough event, before the event so they could follow along with it. <img width="1234" height="790" width_o="1234" height_o="790" data-src="https://freight.cargo.site/t/original/i/05ca5e67c44b896959e224763766402c03a535891d9f68a033ffefdd8ff0616e/Screen-Shot-2021-05-01-at-2.50.38-PM.png" data-mid="107105383" border="0" src="https://freight.cargo.site/w/1000/i/05ca5e67c44b896959e224763766402c03a535891d9f68a033ffefdd8ff0616e/Screen-Shot-2021-05-01-at-2.50.38-PM.png" /> Final deliverables Christian and I constructed a vision video for Beyond 12 cohorts that IDEO and Beyond 12 could share within their organizations.&nbsp;We also presented the findings of our research to IDEO and Beyond 12.&nbsp; Our secondary research indicated that a cohort model could help empower students from underrepresented backgrounds. This directly answered the prompt we were given to elevate student voices through Beyond 12’s platform.&nbsp;The feedback from our presentation and vision video was very positive, Beyond 12 echoed that a social component to their platform is currently in development and were delighted that our research aligned with the direction they were going in as a company.&nbsp; Beyond 12 cohorts Vision Video Reflection This pace of this sprint was incredibly quick. I was very fortunate to work with such a talented and dedicated team, IDEO and Beyond 12 were also incredible stakeholders to work with, they were supportive and instrumental to the success our project had. I am very proud of the volume and quality of work my team was able to accomplish in such a small amount of time. Navigating a sprint of this intensity during a pandemic and with a very busy team was challenging but also showcased the value of organization, project management and open communication.&nbsp;With an expanded timeline, I would have liked to have completed more testing of our prototype. I reached out to Beyond 12 and briefly assisted them in developing solutions for first generation community college students on their platform as a contract researcher before starting at JPMorgan. https://willgamezdesigns.cargo.site/Activision Thu, 14 Jan 2021 05:59:21 +0000 WillGamezdesigns https://willgamezdesigns.cargo.site/Activision <img width="3376" height="3562" width_o="3376" height_o="3562" data-src="https://freight.cargo.site/t/original/i/2dc5bcdbd5048dae81d8ef991cba9e226de7db42c33e0de8f0cb2a80298231f3/COD-VIDEO-DESIGN-SPRINT-CASE-STUDY.jpg" data-mid="95034389" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/2dc5bcdbd5048dae81d8ef991cba9e226de7db42c33e0de8f0cb2a80298231f3/COD-VIDEO-DESIGN-SPRINT-CASE-STUDY.jpg" /> Call of Duty Companion App: Video Feed <img width="256" height="406" width_o="256" height_o="406" data-src="https://freight.cargo.site/t/original/i/0af4e58ae1d3e54b2ef04ed3785ab5141d7ee78880a6f0c98b460f77d03ea8ee/cod-companion-walkthrough1.gif" data-mid="95253891" border="0" src="https://freight.cargo.site/w/256/i/0af4e58ae1d3e54b2ef04ed3785ab5141d7ee78880a6f0c98b460f77d03ea8ee/cod-companion-walkthrough1.gif" /><img width="256" height="406" width_o="256" height_o="406" data-src="https://freight.cargo.site/t/original/i/ccd0b9d80c47e1c868fcb0565e9908587d0a91a929299997b61ebba6aabe6c39/cod-companion-walkthrough-search.gif" data-mid="95253892" border="0" src="https://freight.cargo.site/w/256/i/ccd0b9d80c47e1c868fcb0565e9908587d0a91a929299997b61ebba6aabe6c39/cod-companion-walkthrough-search.gif" /><img width="256" height="406" width_o="256" height_o="406" data-src="https://freight.cargo.site/t/original/i/9b8a8a4800de05355c1b5ec0fdccf90303ac15c82916ea1e73fbb8c917646df8/cod-companion-walkthrough-LA-guerillas.gif" data-mid="95254099" border="0" src="https://freight.cargo.site/w/256/i/9b8a8a4800de05355c1b5ec0fdccf90303ac15c82916ea1e73fbb8c917646df8/cod-companion-walkthrough-LA-guerillas.gif" /><img width="256" height="406" width_o="256" height_o="406" data-src="https://freight.cargo.site/t/original/i/25d932c10b5b7019a39bf0d07013941d1ceea64ac339fb73e1adf0acb7a57bc3/cod-companion-walkthrough-final.gif" data-mid="95254100" border="0" src="https://freight.cargo.site/w/256/i/25d932c10b5b7019a39bf0d07013941d1ceea64ac339fb73e1adf0acb7a57bc3/cod-companion-walkthrough-final.gif" /> OverviewBrief “How can the Call of Duty Companion App create social features to keep players engaged with the game and each other?” Process Stakeholder/Subject matter expert interviews, Competitive Analysis, Primary research, Secondary research, Prototyping, Remote User testing&nbsp; Tools Figma, Miro, Zoom, Google Suite, Adobe Photoshop Role UX/UI designer, Content Strategy, Documentation, Research PartnersGenevieve Johnson,&nbsp; Ami Kubota,&nbsp; Ross Meredith Sprint DurationSprint 1: 8 weeks Sprint 2: 8 weeks <img width="789" height="415" width_o="789" height_o="415" data-src="https://freight.cargo.site/t/original/i/f297dba4f1368cc7e28b163ec6e1592979c5c0e25d2c2c2e8b36dd2420233723/100_modified.jpg" data-mid="95151818" border="0" src="https://freight.cargo.site/w/789/i/f297dba4f1368cc7e28b163ec6e1592979c5c0e25d2c2c2e8b36dd2420233723/100_modified.jpg" /> Challenge &nbsp;&nbsp; This capstone project was a partnership between the Santa Monica College Interaction Design program and our industry partner Activision. This project consisted of two design sprints with the focus of fostering community within the existing Call of Duty Companion App.&nbsp;Sprint 1 Working in teams of two. Ami and I interviewed our stakeholder, consulted domain experts, conducted primary and secondary research, and performed exhaustive analysis of the competition before presenting our findings to Activision. Sprint 2 The Call of Duty Companion App design team tasked us with merging our group with Genevieve and Ross to synthesize our previous data. Our teams both were leaning toward video content as a means of maintaining engagement with players. Sprint 1 Methods&nbsp; &nbsp;Stakeholder InterviewProduct Review Secondary Research Competitive Analysis Heuristic Review Netnography Consulting Subject Matter Experts Interviews with Target Audience Abstraction Laddering Concept Poster Storyboarding <img width="1679" height="668" width_o="1679" height_o="668" data-src="https://freight.cargo.site/t/original/i/e034ef3b0d78777e858ff2fe6dcf7dd9a1f3c426311c68fe0ff0ad0284110d62/Screen-Shot-2021-01-14-at-11.32.35-PM.png" data-mid="95156465" border="0" src="https://freight.cargo.site/w/1000/i/e034ef3b0d78777e858ff2fe6dcf7dd9a1f3c426311c68fe0ff0ad0284110d62/Screen-Shot-2021-01-14-at-11.32.35-PM.png" /> Research The bulk of sprint 1 was devoted to building a knowledge base surrounding what we were designing for. Primary and secondary research was conducted to ensure that we would have a better understanding of the constraints and expectations surrounding the gaming industry, the gaming community, and companion apps. &nbsp; My secondary research focused on the following social aspects of games that effect player engagement. <img width="754" height="523" width_o="754" height_o="523" data-src="https://freight.cargo.site/t/original/i/303438f9bf2d64da3705cf33e9c3b426c3f1bdecc033856802dd7bac51626120/Screen-Shot-2021-01-15-at-12.46.08-AM.png" data-mid="95161010" border="0" data-scale="100" src="https://freight.cargo.site/w/754/i/303438f9bf2d64da3705cf33e9c3b426c3f1bdecc033856802dd7bac51626120/Screen-Shot-2021-01-15-at-12.46.08-AM.png" /> I also consulted the following subject matter experts who have or are currently working in gaming. They provided insights on industry norms and expectations. This knowledgebase proved invaluable and helped frame my research throughout the project. <img width="658" height="869" width_o="658" height_o="869" data-src="https://freight.cargo.site/t/original/i/d618782c8d47287fde67cf4017fcc88c0ff990a9a924a8a01680b1a1b54f46e9/Screen-Shot-2021-01-14-at-11.16.36-PM.png" data-mid="95154715" border="0" src="https://freight.cargo.site/w/658/i/d618782c8d47287fde67cf4017fcc88c0ff990a9a924a8a01680b1a1b54f46e9/Screen-Shot-2021-01-14-at-11.16.36-PM.png" /> A Competive Analysis, Heuristic review and Netnography were all employed to understand the various features and language utilized within the Call of Duty Companion app and it’s industry competitors. <img width="972" height="498" width_o="972" height_o="498" data-src="https://freight.cargo.site/t/original/i/d84ba828cc34c11e7a821d5f221ebc444f1fa834680da2be4d67a169cd25c8f3/Screen-Shot-2021-01-14-at-11.15.35-PM.png" data-mid="95154718" border="0" src="https://freight.cargo.site/w/972/i/d84ba828cc34c11e7a821d5f221ebc444f1fa834680da2be4d67a169cd25c8f3/Screen-Shot-2021-01-14-at-11.15.35-PM.png" /> Excerpt from Competitive Analysis <img width="669" height="514" width_o="669" height_o="514" data-src="https://freight.cargo.site/t/original/i/1fe29b925ee8f54a70f6ca23da1f9607557665caea50c474dd13a54eaac90b45/Screen-Shot-2021-01-14-at-11.15.53-PM.png" data-mid="95154717" border="0" src="https://freight.cargo.site/w/669/i/1fe29b925ee8f54a70f6ca23da1f9607557665caea50c474dd13a54eaac90b45/Screen-Shot-2021-01-14-at-11.15.53-PM.png" />Excerpt from Heuristic Review <img width="1507" height="467" width_o="1507" height_o="467" data-src="https://freight.cargo.site/t/original/i/7d19d28dcb8c1fcc0fbd54aead1cafd5748d1488a296b8fcfd617e61bae3afd6/Screen-Shot-2021-01-15-at-1.05.57-AM.png" data-mid="95162097" border="0" src="https://freight.cargo.site/w/1000/i/7d19d28dcb8c1fcc0fbd54aead1cafd5748d1488a296b8fcfd617e61bae3afd6/Screen-Shot-2021-01-15-at-1.05.57-AM.png" /> Excerpt from Netnography Interviews I interviewed three individuals in the gaming community who play Call of Duty, and asked for their opinions on the app as it currently stands. David is a hardcore gamer who is very interested in his in game stats but wants more out of the app. Josh and Ian are more social in there approach to game, the app in its current state didn't really appeal to them. <img width="607" height="720" width_o="607" height_o="720" data-src="https://freight.cargo.site/t/original/i/77bda5f89fc4d212d0dc310c4fcac91ae1a54da9fe85b5d00235c8207a49c6bd/Interview-David.jpg" data-mid="95156454" border="0" src="https://freight.cargo.site/w/607/i/77bda5f89fc4d212d0dc310c4fcac91ae1a54da9fe85b5d00235c8207a49c6bd/Interview-David.jpg" /> <img width="706" height="878" width_o="706" height_o="878" data-src="https://freight.cargo.site/t/original/i/9ad1d7244ad01091d168be101bb7cc27905482f1636f07513c3f214bbebbba05/Screen-Shot-2021-01-14-at-11.17.15-PM.png" data-mid="95156453" border="0" src="https://freight.cargo.site/w/706/i/9ad1d7244ad01091d168be101bb7cc27905482f1636f07513c3f214bbebbba05/Screen-Shot-2021-01-14-at-11.17.15-PM.png" /> <img width="661" height="884" width_o="661" height_o="884" data-src="https://freight.cargo.site/t/original/i/8d9a853b756e661c2a6b24470bf992ba4d90ce487b53df46519a86209ee2b8fa/Screen-Shot-2021-01-14-at-11.17.23-PM.png" data-mid="95156452" border="0" src="https://freight.cargo.site/w/661/i/8d9a853b756e661c2a6b24470bf992ba4d90ce487b53df46519a86209ee2b8fa/Screen-Shot-2021-01-14-at-11.17.23-PM.png" /> Interviews The Problem The Call of Duty Companion app currently caters to a hardcore user. Casual and beginner players did not identify with the offerings on the app and were not finding it useful. Our solutions going forward would need to speak to both of these users, the hardcore player that has displayed loyalty to the franchise and is eager to improve their game, and the casual gamer that is looking for a more social and light gaming experience. Concept Development To convey our idea to the stakeholder, multiple exercises were employed to ensure our message would be clear.&nbsp; Applying an abstraction ladder exercise to further define the problem Creating a concept poster to refine the offering and pitch Revising the storyboard after a dry run to refine the concept <img width="850" height="586" width_o="850" height_o="586" data-src="https://freight.cargo.site/t/original/i/16147d7ce26db879da2f9643137f64956b0439df49dd7d210c64e20f16f6cc49/Screen-Shot-2021-01-14-at-11.17.54-PM.png" data-mid="95154714" border="0" src="https://freight.cargo.site/w/850/i/16147d7ce26db879da2f9643137f64956b0439df49dd7d210c64e20f16f6cc49/Screen-Shot-2021-01-14-at-11.17.54-PM.png" /> <img width="693" height="459" width_o="693" height_o="459" data-src="https://freight.cargo.site/t/original/i/7eacf1e8aaa6efbe94335f99dd24239d810f88cb46db50548d86ebaa6549835b/Screen-Shot-2021-01-14-at-11.18.06-PM.png" data-mid="95154712" border="0" src="https://freight.cargo.site/w/693/i/7eacf1e8aaa6efbe94335f99dd24239d810f88cb46db50548d86ebaa6549835b/Screen-Shot-2021-01-14-at-11.18.06-PM.png" /> We presented our video to a group of Activisions designers. Our video detailed our research insights, included our proposed changes and also introduced an ideal scenario depicting our two gamer archetypes having their pain points met through suggested features. Video of suggested changes from Sprint 1 Sprint 2 Methods&nbsp; &nbsp;Card SortStoryboarding Scenario Creation Feature Prioritization Information Architecture Content StrategyWireflows Updating Sitemap Wireframe ConstructionInteractive Prototype ConstructionRemote Usability Testing <img width="1585" height="481" width_o="1585" height_o="481" data-src="https://freight.cargo.site/t/original/i/1cb0408e07a963bb77c3e1e1dca4f7f19d8300c18b7c15b0a4529a36f8d56bdf/Screen-Shot-2021-01-14-at-11.47.45-PM.png" data-mid="95157356" border="0" src="https://freight.cargo.site/w/1000/i/1cb0408e07a963bb77c3e1e1dca4f7f19d8300c18b7c15b0a4529a36f8d56bdf/Screen-Shot-2021-01-14-at-11.47.45-PM.png" /> Synthesis Reaching a point where our newly formed team of four felt comfortable that we were all on the same page took some time.&nbsp; Card sorting, exploring information architecture within the app, sharing research and forming storyboards together helped unify the vision of the project going forward. We kept in close contact with the design team at Activision and referred back to our prior research before moving forward with a change statement that reflected a unified purpose for the project. <img width="2360" height="1774" width_o="2360" height_o="1774" data-src="https://freight.cargo.site/t/original/i/6ef5bcc4cfcb6779cb31cda71adcb35e84c7771df9566fc831ac1af9fbdb47e7/Screen-Shot-2021-01-15-at-12.34.25-AM.png" data-mid="95160468" border="0" src="https://freight.cargo.site/w/1000/i/6ef5bcc4cfcb6779cb31cda71adcb35e84c7771df9566fc831ac1af9fbdb47e7/Screen-Shot-2021-01-15-at-12.34.25-AM.png" /> Excerpt from Site Map (Intel Page) <img width="949" height="712" width_o="949" height_o="712" data-src="https://freight.cargo.site/t/original/i/388503222143dcb60525c7793c1c9bf988eebf65267da031e47360bfa80dbb6c/Screen-Shot-2021-01-14-at-11.50.20-PM.png" data-mid="95158470" border="0" src="https://freight.cargo.site/w/949/i/388503222143dcb60525c7793c1c9bf988eebf65267da031e47360bfa80dbb6c/Screen-Shot-2021-01-14-at-11.50.20-PM.png" /> Research Storyboards would prove beneficial in identifying pain points for the three scenarios we would go on to develop. <img width="1495" height="550" width_o="1495" height_o="550" data-src="https://freight.cargo.site/t/original/i/01c0711d3fa8a5f834a00c4ab02928c6182124fcb7c7462fde2062e238520dc8/Screen-Shot-2021-01-14-at-11.56.08-PM.png" data-mid="95163445" border="0" src="https://freight.cargo.site/w/1000/i/01c0711d3fa8a5f834a00c4ab02928c6182124fcb7c7462fde2062e238520dc8/Screen-Shot-2021-01-14-at-11.56.08-PM.png" /> <img width="943" height="649" width_o="943" height_o="649" data-src="https://freight.cargo.site/t/original/i/98ade0a2bca632129e7a51386ef966198c797d28801a7797d3d16729030a32ab/Screen-Shot-2021-01-15-at-1.13.42-AM.png" data-mid="95163384" border="0" src="https://freight.cargo.site/w/943/i/98ade0a2bca632129e7a51386ef966198c797d28801a7797d3d16729030a32ab/Screen-Shot-2021-01-15-at-1.13.42-AM.png" /> Wireflows were constructed for the three scenarios and shared with the design team at Activision. <img width="1742" height="1303" width_o="1742" height_o="1303" data-src="https://freight.cargo.site/t/original/i/402f26850c329650655bd52fa90531d39b52f8cf8585605975ea1106109e37b3/scenario-1.jpg" data-mid="95163606" border="0" src="https://freight.cargo.site/w/1000/i/402f26850c329650655bd52fa90531d39b52f8cf8585605975ea1106109e37b3/scenario-1.jpg" /> <img width="407" height="500" width_o="407" height_o="500" data-src="https://freight.cargo.site/t/original/i/33f8a3217a279e2c75cb3c21baf6736491320fd2e3356b42a88976ecd6374e99/scenario1-text.jpg" data-mid="95163611" border="0" src="https://freight.cargo.site/w/407/i/33f8a3217a279e2c75cb3c21baf6736491320fd2e3356b42a88976ecd6374e99/scenario1-text.jpg" /> <img width="1742" height="1303" width_o="1742" height_o="1303" data-src="https://freight.cargo.site/t/original/i/35a0926e0cd1f57c526a30bb04ad3843f0ab452f3006379a681d759fdd027d5c/Scenario-2.jpg" data-mid="95163608" border="0" src="https://freight.cargo.site/w/1000/i/35a0926e0cd1f57c526a30bb04ad3843f0ab452f3006379a681d759fdd027d5c/Scenario-2.jpg" /> <img width="373" height="587" width_o="373" height_o="587" data-src="https://freight.cargo.site/t/original/i/751627ba73b813637b02675289715f574734c4ac23a6e5e36001dfd6c480cf14/Scenario-2-text.jpg" data-mid="95163607" border="0" src="https://freight.cargo.site/w/373/i/751627ba73b813637b02675289715f574734c4ac23a6e5e36001dfd6c480cf14/Scenario-2-text.jpg" /> <img width="1742" height="1303" width_o="1742" height_o="1303" data-src="https://freight.cargo.site/t/original/i/3004b0a3b6e8168292cdd167e0ece9a498397316500cafe4bcf159f3fdd7c284/Scenario-3.jpg" data-mid="95163610" border="0" src="https://freight.cargo.site/w/1000/i/3004b0a3b6e8168292cdd167e0ece9a498397316500cafe4bcf159f3fdd7c284/Scenario-3.jpg" /> <img width="403" height="410" width_o="403" height_o="410" data-src="https://freight.cargo.site/t/original/i/f39b6d7b5dd6694bcf45d4d684e164a900884b19e67f5ea8b97e2c1626d28f49/Scenario-3-text.jpg" data-mid="95163609" border="0" src="https://freight.cargo.site/w/403/i/f39b6d7b5dd6694bcf45d4d684e164a900884b19e67f5ea8b97e2c1626d28f49/Scenario-3-text.jpg" /> <img width="793" height="688" width_o="793" height_o="688" data-src="https://freight.cargo.site/t/original/i/679d06b9ae47b6a2cefcb0cd37ded78e25febedb75241110cd0c75a89b695e8f/Stakeholder-feedback.jpg" data-mid="95164181" border="0" src="https://freight.cargo.site/w/793/i/679d06b9ae47b6a2cefcb0cd37ded78e25febedb75241110cd0c75a89b695e8f/Stakeholder-feedback.jpg" /> The three scenarios would be distilled at their advisement to one scenario for us to focus on. <img width="1501" height="546" width_o="1501" height_o="546" data-src="https://freight.cargo.site/t/original/i/74c404f6fd532fc8a1c7da56d9ddbc2be09a7d8f21d7d8c9510ed3769080d790/Screen-Shot-2021-01-14-at-11.58.59-PM.png" data-mid="95163471" border="0" src="https://freight.cargo.site/w/1000/i/74c404f6fd532fc8a1c7da56d9ddbc2be09a7d8f21d7d8c9510ed3769080d790/Screen-Shot-2021-01-14-at-11.58.59-PM.png" /> This scenario would go on to inform the creation of our wireframes and high fidelity prototype.&nbsp; <img width="3045" height="3215" width_o="3045" height_o="3215" data-src="https://freight.cargo.site/t/original/i/d954429e2e792764c4057bff4105de007072a4348ebec7950212c3614522219f/intial-prototype.jpg" data-mid="95164272" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/d954429e2e792764c4057bff4105de007072a4348ebec7950212c3614522219f/intial-prototype.jpg" /> Testing Due to the circumstances with the Covid-19 pandemic our team conducted all testing of our prototype remotely. We met with participants from Activisions testing pool via Zoom.&nbsp; This posed both benefits &amp; drawbacks. Virtual sessions let us meet Call Of Duty players from a wider geographical region, which was great. On the flip side, it also meant they had to explore the app with a mouse on a monitor, rather than tangibly hold the phone as one would in real life. We chose Zoom due to its ability to screen share while also allowing us to view a participant and also record a session simultaneously.&nbsp; Our group conducted one hour testing sessions with our 6 participants. <img width="1480" height="590" width_o="1480" height_o="590" data-src="https://freight.cargo.site/t/original/i/91c17e5465ab4b3c04e6dce8ec0538f96e43b85002e9700b1dea6a49af0b4009/Screen-Shot-2021-01-15-at-1.36.10-AM.png" data-mid="95164760" border="0" src="https://freight.cargo.site/w/1000/i/91c17e5465ab4b3c04e6dce8ec0538f96e43b85002e9700b1dea6a49af0b4009/Screen-Shot-2021-01-15-at-1.36.10-AM.png" /> <img width="1373" height="779" width_o="1373" height_o="779" data-src="https://freight.cargo.site/t/original/i/179e4f56ed18bd7caa02c037ed60b0bee924dbf5370d91a247c65bbd1c45a933/Screen-Shot-2021-01-15-at-1.42.11-AM.png" data-mid="95165081" border="0" src="https://freight.cargo.site/w/1000/i/179e4f56ed18bd7caa02c037ed60b0bee924dbf5370d91a247c65bbd1c45a933/Screen-Shot-2021-01-15-at-1.42.11-AM.png" /> <img width="1366" height="793" width_o="1366" height_o="793" data-src="https://freight.cargo.site/t/original/i/3ce6d3b0d0bd42e7e687d720ea1940a01900fe65b2f07e6c8a46b2b453659e94/Screen-Shot-2021-01-15-at-1.42.23-AM.png" data-mid="95165082" border="0" src="https://freight.cargo.site/w/1000/i/3ce6d3b0d0bd42e7e687d720ea1940a01900fe65b2f07e6c8a46b2b453659e94/Screen-Shot-2021-01-15-at-1.42.23-AM.png" /> Testing Insights After testing with the participants we identified these trends in their pain points and priorities. Controls and navigation needed to be updated for accessibility Users care about independant content creators Users want detailed information on weapons The ability to have advanced search filters was very important&nbsp; We used these insights to inform changes for the final version of our prototype that we presented to Activision.&nbsp; <img width="1671" height="3564" width_o="1671" height_o="3564" data-src="https://freight.cargo.site/t/original/i/3005cde8fa6c646dd4db6e99f63256fbeef97cf4773b80d0dae6b0e11a785c6f/Video-Feedback.jpg" data-mid="95035534" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/3005cde8fa6c646dd4db6e99f63256fbeef97cf4773b80d0dae6b0e11a785c6f/Video-Feedback.jpg" /> <img width="3376" height="3562" width_o="3376" height_o="3562" data-src="https://freight.cargo.site/t/original/i/2dc5bcdbd5048dae81d8ef991cba9e226de7db42c33e0de8f0cb2a80298231f3/COD-VIDEO-DESIGN-SPRINT-CASE-STUDY.jpg" data-mid="95034389" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/2dc5bcdbd5048dae81d8ef991cba9e226de7db42c33e0de8f0cb2a80298231f3/COD-VIDEO-DESIGN-SPRINT-CASE-STUDY.jpg" /> <img width="1832" height="1935" width_o="1832" height_o="1935" data-src="https://freight.cargo.site/t/original/i/98f3935eb51dddaac4f638606cd876dc8d5505e8b63609d128eefaf52cf832b7/Saved-and-Subscribe.jpg" data-mid="95035537" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/98f3935eb51dddaac4f638606cd876dc8d5505e8b63609d128eefaf52cf832b7/Saved-and-Subscribe.jpg" /> <img width="1674" height="785" width_o="1674" height_o="785" data-src="https://freight.cargo.site/t/original/i/2b65b944d0855a0ebaae269c4706b8e2b62ac20046c93083a1f8f6b311cae766/Playback-Controls.jpg" data-mid="95035535" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/2b65b944d0855a0ebaae269c4706b8e2b62ac20046c93083a1f8f6b311cae766/Playback-Controls.jpg" /> Final Revised Prototype Reflection This project was one of the most challenging tasks I have had to complete as a designer. Navigating user testing and team collaboration during a pandemic was not ideal, nor what any of us had envisioned for our capstone project. However, the opportunity to work with such an involved and dedicated stakeholder like Activision provided a supportive space to rise to the challenge. Through the guidance of Activision's designers and the diligence of our team, we were able to complete a project which we are all incredibly proud to call our own. Given more time, we would have liked to have completed more A/B testing, specifically to get further insights on elements like the navigation architecture and potential search bar locations. https://willgamezdesigns.cargo.site/Gazer Wed, 02 Dec 2020 07:09:27 +0000 WillGamezdesigns https://willgamezdesigns.cargo.site/Gazer <img width="6463" height="2166" width_o="6463" height_o="2166" data-src="https://freight.cargo.site/t/original/i/4d2042100b36b9da497416cb298477b81c8016ea948877abe56fe435d3c2b6b7/gazerjumbotron.jpg" data-mid="91037120" border="0" src="https://freight.cargo.site/w/1000/i/4d2042100b36b9da497416cb298477b81c8016ea948877abe56fe435d3c2b6b7/gazerjumbotron.jpg" /> Gazer <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/fb725a334bb9f6de00d0847ac4652fb84ac96d22fbf2aedac5d969958f5f679f/gazer.jpg" data-mid="90814406" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/fb725a334bb9f6de00d0847ac4652fb84ac96d22fbf2aedac5d969958f5f679f/gazer.jpg" /> Click the image above to view XD prototype OverviewBrief:&nbsp; “Design a third party desktop website where the community can celebrate shared stories together through communal and authentic experiences” Tools:Adobe XDAdobe PhotoshopZoomGoogle SuiteMiro Team: &nbsp;Ross Meredith , Marcelo LayeraRole: UI Designer, Project Lead Sprint Duration: &nbsp;47 hours <img width="818" height="409" width_o="818" height_o="409" data-src="https://freight.cargo.site/t/original/i/c86d9d934b547472294caa34e985c27cf92d320b6c2c425e2ac5ed1909b14e23/Screen-Shot-2020-12-01-at-11.33.21-PM.png" data-mid="90812536" border="0" src="https://freight.cargo.site/w/818/i/c86d9d934b547472294caa34e985c27cf92d320b6c2c425e2ac5ed1909b14e23/Screen-Shot-2020-12-01-at-11.33.21-PM.png" /> Challenge&nbsp; &nbsp; &nbsp; &nbsp; This project was created for an Netflix/Adobe Creative Jam. My team was instructed to develop a concept and create a website with 15 or more screens in under 47 hours using Adobe XD as our primary creative tool.&nbsp; Ideation Working under a very tight deadline, my team held an initial group meeting via zoom. We utilized a Miro board to work out our ideas for the concept collaboratively. We wanted to empower independant film makers from under represented groups, by providing them with a platform to share their content that also afforded them the ability to connect with their audience. Inspired by the DIY spirit of other streaming services like Kanopy, soundcloud and independant film festivals like Sundance we arrived at a concept that would allow content creators direct access to the people who were viewing their content.&nbsp; <img width="2610" height="988" width_o="2610" height_o="988" data-src="https://freight.cargo.site/t/original/i/3a8d004c3ce81bba6ab548c758fc24655696deec213a585b04f7275033be7d86/Screen-Shot-2020-09-14-at-11.46.28-AM.png" data-mid="90811318" border="0" src="https://freight.cargo.site/w/1000/i/3a8d004c3ce81bba6ab548c758fc24655696deec213a585b04f7275033be7d86/Screen-Shot-2020-09-14-at-11.46.28-AM.png" /> <img width="2578" height="956" width_o="2578" height_o="956" data-src="https://freight.cargo.site/t/original/i/e154090ea11b2692f4e0cbbc5af49a705b33a0dbd6cbfabbce2854f2375265fa/Screen-Shot-2020-09-14-at-11.46.19-AM.png" data-mid="90811317" border="0" src="https://freight.cargo.site/w/1000/i/e154090ea11b2692f4e0cbbc5af49a705b33a0dbd6cbfabbce2854f2375265fa/Screen-Shot-2020-09-14-at-11.46.19-AM.png" /> Proposed Site Map/Ideation Session Style guide We wanted to draw attention to the logotype, a soft salmon color was modern, inviting but also bold enough to stand out against the bright white pages of the website. Typography was kept modern, light and minimal.&nbsp; Goals for users Present a platform for indie content creators that felt contemporary and sleek.Offset beautiful bright photography with a healthy balance of negative space to maintain a light feeling while browsing.Establish consistency throughout the pages that would allow the various photography and content creators to have their own space without feeling disconnected from the platform <img width="1482" height="769" width_o="1482" height_o="769" data-src="https://freight.cargo.site/t/original/i/a55239978f8a5514cd17e0d5619cc5d33586d837fec9adf56344f7278ffd9aad/gazerstyleguide.jpg" data-mid="91029246" border="0" src="https://freight.cargo.site/w/1000/i/a55239978f8a5514cd17e0d5619cc5d33586d837fec9adf56344f7278ffd9aad/gazerstyleguide.jpg" />Style guide Home Page <img width="1440" height="3003" width_o="1440" height_o="3003" data-src="https://freight.cargo.site/t/original/i/0945fec7added9af3a5745ba9354cada70bdb8a40931a64c700be66d471a36b1/gazer-homepage.jpg" data-mid="91030083" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/0945fec7added9af3a5745ba9354cada70bdb8a40931a64c700be66d471a36b1/gazer-homepage.jpg" /> <img width="500" height="313" width_o="500" height_o="313" data-src="https://freight.cargo.site/t/original/i/b12c68a1a8d3e202ffbbad41b5cbd4794d9bfc530662142610781ec93d023816/Gazer-walkthrough-copy.gif" data-mid="91034275" border="0" src="https://freight.cargo.site/w/500/i/b12c68a1a8d3e202ffbbad41b5cbd4794d9bfc530662142610781ec93d023816/Gazer-walkthrough-copy.gif" /> Goals: Present enticing imagery to promote engagement with videosHighlight featured content creatorsProvide access to currated content based on user media preferences Live Events&nbsp; <img width="1440" height="1350" width_o="1440" height_o="1350" data-src="https://freight.cargo.site/t/original/i/71d720a76dddc3acb9ec1eb49c2840966f0bf2dfb1adf2e8d858030fb47b96b2/live_stream_gazer.jpg" data-mid="91030089" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/71d720a76dddc3acb9ec1eb49c2840966f0bf2dfb1adf2e8d858030fb47b96b2/live_stream_gazer.jpg" /> <img width="500" height="313" width_o="500" height_o="313" data-src="https://freight.cargo.site/t/original/i/b72ed209ad03f5376be15dd4d0543d32a063db6e7d5dc53d3b3bb512b250c8f5/Gazer-walkthrough-live-events.gif" data-mid="91035204" border="0" src="https://freight.cargo.site/w/500/i/b72ed209ad03f5376be15dd4d0543d32a063db6e7d5dc53d3b3bb512b250c8f5/Gazer-walkthrough-live-events.gif" /> Goals: Provide access to meet and greet sessions with content creatorsOpen communication and discussion to foster a sense of communityCreate an experience that is collaborative between content creators and audience Video Player <img width="1623" height="1190" width_o="1623" height_o="1190" data-src="https://freight.cargo.site/t/original/i/03b34403560014b2d28b9492e0ca2af9e773c2a7ad0ad4f75f0cd12bfe8dfda9/video-player.jpg" data-mid="91036304" border="0" src="https://freight.cargo.site/w/1000/i/03b34403560014b2d28b9492e0ca2af9e773c2a7ad0ad4f75f0cd12bfe8dfda9/video-player.jpg" /> <img width="500" height="313" width_o="500" height_o="313" data-src="https://freight.cargo.site/t/original/i/21a482fa4e18deb81df6d00c2a08fa33c1d29c47edc79b908fc42693afc3a9b9/Gazer-video-player.gif" data-mid="91036270" border="0" src="https://freight.cargo.site/w/500/i/21a482fa4e18deb81df6d00c2a08fa33c1d29c47edc79b908fc42693afc3a9b9/Gazer-video-player.gif" /> Goals:Basic video playbackIntegrated comment sectionTime stamping in comments allowing viewer to jump to video sectionsSpoiler Alert feature to allow users to discuss content freely Artist Profile <img width="1440" height="2141" width_o="1440" height_o="2141" data-src="https://freight.cargo.site/t/original/i/95400435f6729a40f8485fb61a1e6025274f7a96182f402c8a60721d7bc26c4b/gazer_artist_profile.jpg" data-mid="91030086" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/95400435f6729a40f8485fb61a1e6025274f7a96182f402c8a60721d7bc26c4b/gazer_artist_profile.jpg" /> <img width="500" height="313" width_o="500" height_o="313" data-src="https://freight.cargo.site/t/original/i/290472e21db96c99576c94cd697f039fc83be314f5d2c2df950d00b62ca689f7/Gazer_artist_page.gif" data-mid="91035901" border="0" src="https://freight.cargo.site/w/500/i/290472e21db96c99576c94cd697f039fc83be314f5d2c2df950d00b62ca689f7/Gazer_artist_page.gif" /> Goals: Showcase the collective works of a content creatorProvide information about the artist through Bio and relevant tags User Profile <img width="1440" height="1810" width_o="1440" height_o="1810" data-src="https://freight.cargo.site/t/original/i/9e3daf115d295f02af489082f68288b204a06c03e63992e910df5ed48c5398d6/User_profile_gazer.jpg" data-mid="91030087" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/9e3daf115d295f02af489082f68288b204a06c03e63992e910df5ed48c5398d6/User_profile_gazer.jpg" /> Goals: Provide the viewer a place to access saved and recommended contentQuickly deliver messages and replies left in video discussion feedsAfford the user the ability to edit and save preferred video tags Reflection This project had the quickest turn around I have ever experienced. There were logistical issues that plagued my team. My partners were only able to help me for the first 24 hours which was largely devoted to planning and strategy. While the planning and strategy gave a very clear direction for the project the bulk of the UI construction was left to me, and after designing for 12 straight hours I was left with a project that I feel very proud of. My biggest takeaway from this project was just how much I was able to accomplish in such a short amount of time. The constraint of only being able to use Adobe XD proved to be very valuable as well. XD is an incredibly useful tool for rapid prototyping, and I look forward to becoming more and more proficient with it.&nbsp; &nbsp; <img width="6000" height="3380" width_o="6000" height_o="3380" data-src="https://freight.cargo.site/t/original/i/43be2b39effabb5a5f1c46411ff5f3c3468bc66e2caa257fbb0d382447e1fb1b/Gazer3.jpg" data-mid="90814151" border="0" src="https://freight.cargo.site/w/1000/i/43be2b39effabb5a5f1c46411ff5f3c3468bc66e2caa257fbb0d382447e1fb1b/Gazer3.jpg" /> https://willgamezdesigns.cargo.site/Bright-Plate Wed, 18 Nov 2020 10:06:22 +0000 WillGamezdesigns https://willgamezdesigns.cargo.site/Bright-Plate <img width="6500" height="4500" width_o="6500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/751eb0886e5380838c0b16fed07581231caeab84e77ed76e9a0e2f134b471f98/Bright-Plate-promo-shot.jpg" data-mid="89225522" border="0" src="https://freight.cargo.site/w/1000/i/751eb0886e5380838c0b16fed07581231caeab84e77ed76e9a0e2f134b471f98/Bright-Plate-promo-shot.jpg" /> Bright Plate <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a8a9f7e965fffaed09b4f33fa69d16cf74808398a06a2021029a8c4e3e27026b/bright-plate-1.gif" data-mid="89225520" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/a8a9f7e965fffaed09b4f33fa69d16cf74808398a06a2021029a8c4e3e27026b/bright-plate-1.gif" />Click the image above to view our XD prototype OverviewBrief&nbsp; “A two week mobile app sprint to tackle food insecurity” ToolsAdobe XDAdobe PhotoshopZoomGoogle SuiteMiro Team&nbsp; Julia Engfer , Zephyr Swart Role&nbsp; UX Researcher, UI Designer Duration&nbsp; 2 weeks&nbsp; <img width="800" height="400" width_o="800" height_o="400" data-src="https://freight.cargo.site/t/original/i/b282954f10412589929d80103ab280d143a5fa73dbe8170464749957ad3ad4ce/event-cover-1490.jpeg" data-mid="95152286" border="0" src="https://freight.cargo.site/w/800/i/b282954f10412589929d80103ab280d143a5fa73dbe8170464749957ad3ad4ce/event-cover-1490.jpeg" /> Challenge&nbsp; &nbsp; &nbsp; &nbsp; This project was created for an Adobe Creative Jam. We were instructed to build a multi page mobile app over the course of two weeks using Adobe XD, with the goal of addressing food insecurity. Research The two weeks went by really quickly, as a group we utilized many online collaboration tools to conduct group ideation sessions. We would speak over zoom frequently to discuss ideas and meet back with materials we created to discuss inspirations. To start I wanted to look at the broader issue of food insecurity, I did a card sorting activity to look at various areas I was researching and brought this back to our group. We discussed these issues before narrowing our focus. &nbsp;<img width="2472" height="1386" width_o="2472" height_o="1386" data-src="https://freight.cargo.site/t/original/i/2d3c9021514458c6a81338e154a898f1c12527a1670514373708584f36372fe3/Screen-Shot-2020-09-28-at-3.49.26-PM.png" data-mid="89225490" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/2d3c9021514458c6a81338e154a898f1c12527a1670514373708584f36372fe3/Screen-Shot-2020-09-28-at-3.49.26-PM.png" /> Card Sorting Activity Interviews I was able to conduct interviews with two individuals that provided valuable insight to help drive the project forward. The first individual was an undocumented single mother of two, who asked to not be identified.&nbsp; She shared her pain points in accessing these social services, as well as shared her insights and experiences regarding programs she utilized.I used this information to create a persona loosely based on information she shared with me about herself and her community. Pain Points Time consuming to get signed up or receive benefits, specifically WIC.Information was confusingWasn’t sure how she could spend benefitsThe confusion at the register was embarrasing, leading her to not want to use it.The confusion caused her to spend more then she wanted at the register to avoid shame.Hard to find time to make good choices, she would get out of work late and it prevented her from going to the grocery store since they were closed She shared a particular instance where her SNAP benefits did not cover an item she was purchasing in the quote below. “...theres a whole line of people behind me, I’m not going to return it, I had my kids with me...I still have some pride. I just hoped I had enough money to cover it.” -Anonymous <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/8e2d0e203a9f69a5eb161e6311edf7418963c1af7032c7c95c6080158f341ec5/Destiny-Morales-persona.jpg" data-mid="89225523" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/8e2d0e203a9f69a5eb161e6311edf7418963c1af7032c7c95c6080158f341ec5/Destiny-Morales-persona.jpg" /> Persona I also spoke with Chef Niko a nutritionist and restauranteur specializing in food services that offers plant based nutrition plans and meals to East Los Angeles. Chef Niko gave information about the supply side of food, as well as pain points his customers experience in trying to make positive changes in their dietary plans. Pain Points Many of his clients don’t know where to start, they feel overwhelmedThey don’t know how to prepare meals on their ownThe options in their neighborhoods are usually fast foodMany of them work multiple jobs, time is a luxury they don’t have <img width="1123" height="1123" width_o="1123" height_o="1123" data-src="https://freight.cargo.site/t/original/i/ea40226408d4283386bc866bcd8b6c7b25dc5155e6c967439748aac5162af2fb/IMG_9549.jpg" data-mid="89225526" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/ea40226408d4283386bc866bcd8b6c7b25dc5155e6c967439748aac5162af2fb/IMG_9549.jpg" /> “Most of my clients are working class and trade their time away for money... being healthy is often times a time investment, it’s not sustainable for them long term. Many live in food deserts... The issue is access.” -Chef Niko On Boarding I created a user flow that took into account the underlying payment mechanics and subsequent sign ups needed to facilitate integration with the various assistance programs our users might qualify for. The proposed on boarding process will sign them up for as many programs as they are eligible for and function much like a virtual social worker. &nbsp; <img width="2178" height="794" width_o="2178" height_o="794" data-src="https://freight.cargo.site/t/original/i/cf6a14640b279abe12151ddd68608e130965e0ffff1079828d91c92e56bf87b5/Screen-Shot-2020-10-16-at-1.11.12-AM.png" data-mid="89225484" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/cf6a14640b279abe12151ddd68608e130965e0ffff1079828d91c92e56bf87b5/Screen-Shot-2020-10-16-at-1.11.12-AM.png" />User Flow: Onboarding Group Ideation The pandemic kept us all socially distant from one another which made this task one of the hardest to address as a group. We solved for this by conducting regular group work sessions on Miro, Adobe XD and Zoom. <img width="2011" height="774" width_o="2011" height_o="774" data-src="https://freight.cargo.site/t/original/i/18d2ccc07c505de322ab3dbeb5ccce30ad6a524ab22484021bafa927fc33ba8f/Screen-Shot-2020-10-16-at-1.13.45-AM.png" data-mid="89225481" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/18d2ccc07c505de322ab3dbeb5ccce30ad6a524ab22484021bafa927fc33ba8f/Screen-Shot-2020-10-16-at-1.13.45-AM.png" />Feature Sort Based on Inspirations in Miro <img width="1668" height="2388" width_o="1668" height_o="2388" data-src="https://freight.cargo.site/t/original/i/ab11663bd4cdc3c2b8efce4001b9c0958588e118d601d5f514022ddad9e99fa8/Untitled_Artwork7.jpg" data-mid="89225485" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/ab11663bd4cdc3c2b8efce4001b9c0958588e118d601d5f514022ddad9e99fa8/Untitled_Artwork7.jpg" />Inspiration Board Style Guide We looked at leading brands in the mobile grocery store space and found their layouts to have utilitarian qualities we wanted to incorporate. Typography was largely inspired by gourmet food publications.&nbsp; Goals for Users Try new flavors through enticing vibrant colors and&nbsp; food photographyMotivate them visually with recipes and video contentAugment their experience using social services by providing content/tone that recontexualizes the interaction as a&nbsp;shopping experience, not a hand out or a burden. <img width="2422" height="1344" width_o="2422" height_o="1344" data-src="https://freight.cargo.site/t/original/i/52cc1527a1b81058a803f64fbb4be38122de846a1fac5e19049ba8a3c8916d06/Screen-Shot-2020-10-08-at-6.10.02-PM-1.png" data-mid="89225483" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/52cc1527a1b81058a803f64fbb4be38122de846a1fac5e19049ba8a3c8916d06/Screen-Shot-2020-10-08-at-6.10.02-PM-1.png" />Style guide <img width="2204" height="2728" width_o="2204" height_o="2728" data-src="https://freight.cargo.site/t/original/i/5a7de4bec86dfb68bf7886d51f997a7ca00a07887c1521d8532800522c9319a7/Wireframes-with-sitemap.png" data-mid="89225482" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/5a7de4bec86dfb68bf7886d51f997a7ca00a07887c1521d8532800522c9319a7/Wireframes-with-sitemap.png" />Proposed App Architecture (wireflows by Zephyr Swart) Home Page <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/d78d41a1107ab97c9bef1cd290bc4f97bc606201b7cf46e8ac4f2da78010f0a3/IMG_9479.PNG" data-mid="89225519" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/d78d41a1107ab97c9bef1cd290bc4f97bc606201b7cf46e8ac4f2da78010f0a3/IMG_9479.PNG" /> <img width="200" height="433" width_o="200" height_o="433" data-src="https://freight.cargo.site/t/original/i/8b04046126c47882ea1355d239d40eb668c87b48d81f6c910b54226e5bb84525/On-boarding-and-landing-page-.gif" data-mid="89225528" border="0" data-scale="100" src="https://freight.cargo.site/w/200/i/8b04046126c47882ea1355d239d40eb668c87b48d81f6c910b54226e5bb84525/On-boarding-and-landing-page-.gif" /> Goals: Be warm and invitingMake the shopping experience fun, educational, utilitarianProvide quick access to the store, blog posts, and video content Blog <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/b92050dcadae4daa3297f413cce3ffaa3dbbb989eb25b83735a05c51a63f054d/IMG_9485.PNG" data-mid="89225513" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/b92050dcadae4daa3297f413cce3ffaa3dbbb989eb25b83735a05c51a63f054d/IMG_9485.PNG" /> <img width="200" height="433" width_o="200" height_o="433" data-src="https://freight.cargo.site/t/original/i/aa88d2a23b68382c46291a16a6a75bb0e2c3244628275abb931d474d3fc20283/Concept-Squad-blog.gif" data-mid="89225531" border="0" src="https://freight.cargo.site/w/200/i/aa88d2a23b68382c46291a16a6a75bb0e2c3244628275abb931d474d3fc20283/Concept-Squad-blog.gif" /> Goals: Incorporate an education component to satisfy WIC requirement. Keep the tone light, friendly and inviting. above all, don’t nag the user.Incorporate unique voices to represent a broad range of users be it a single father of three, someone cooking for one or a new mother. Recipes <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/dcf7fe84589103718882aaa26f732cf60e475dce2a96c6215eca8ad8485f919c/IMG_9487.PNG" data-mid="89225511" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/dcf7fe84589103718882aaa26f732cf60e475dce2a96c6215eca8ad8485f919c/IMG_9487.PNG" /> <img width="200" height="433" width_o="200" height_o="433" data-src="https://freight.cargo.site/t/original/i/121c763c6f42575617494d8e73df1f2927fbdca3ef7f3bbb8b811a77955a7a40/Concept-Squad-recipes.gif" data-mid="89225527" border="0" src="https://freight.cargo.site/w/200/i/121c763c6f42575617494d8e73df1f2927fbdca3ef7f3bbb8b811a77955a7a40/Concept-Squad-recipes.gif" />Goals:Showcase featured content Allow users to easily add items in the recipe to their cart to save timeEncourage users to shop in the season to save moneyEducate users to minimize food waste/spoilage Store <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/0130bd3741bbe5eb5f2948e0bd3f3d6b9388445c1c4838d12856ff6dfa6e4679/IMG_9497.PNG" data-mid="89225501" border="0" data-scale="37" src="https://freight.cargo.site/w/1000/i/0130bd3741bbe5eb5f2948e0bd3f3d6b9388445c1c4838d12856ff6dfa6e4679/IMG_9497.PNG" /> <img width="200" height="433" width_o="200" height_o="433" data-src="https://freight.cargo.site/t/original/i/ba7060018dd719bbce8ab55e8dcf7305ef27d96c61dea833f95322de18d21412/Concept-Squad-store.gif" data-mid="89225530" border="0" src="https://freight.cargo.site/w/200/i/ba7060018dd719bbce8ab55e8dcf7305ef27d96c61dea833f95322de18d21412/Concept-Squad-store.gif" /> Goals: Utilize a clean layout with plenty of contrast and negative space Make grocery items stand out and look appealingClearly lable shopping categoriesProvide controls to quickly filter food options. Seperate hot meals into a their own category since they are often times not covered by some benefits. Payment/Wallet <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/6ac8d526bcc591cfdbbaf8d65c25ea69157c81381f8bdf9cbe24fe7b656b3094/IMG_9494.PNG" data-mid="89225504" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/6ac8d526bcc591cfdbbaf8d65c25ea69157c81381f8bdf9cbe24fe7b656b3094/IMG_9494.PNG" /> <img width="200" height="433" width_o="200" height_o="433" data-src="https://freight.cargo.site/t/original/i/c89fa91dd2b66a86f84ae78f714d0b71688235bf4275338898d19304fc05aaaa/Concept-Squad-checkout.gif" data-mid="89225529" border="0" data-scale="100" src="https://freight.cargo.site/w/200/i/c89fa91dd2b66a86f84ae78f714d0b71688235bf4275338898d19304fc05aaaa/Concept-Squad-checkout.gif" /> The heart of the app is the payment system. To allow users to utilize the most of their benefits without having to burden them during their shopping experience we established these goals. Goals: Allow users to shop while on the go, arrange pick ups and decolonize existing&nbsp; convenience models.Use machine learning algorithms to optimize our users cart as they shopStore prefered payment methods.Provide itemized checkout to give a quick breakdown of benefits used and items that do not qualify. Make the decision for out of pocket expenses and cart adjustments quick and easy. Reflection The scope of this project really made me wish my team and I had more time, especially on the research side. Having more interviews would have put me more at ease from a quantitive perspective, from a qualitative perspective I feel very fortunate to have had interviewees that provided such detailed insights.As a team we spent a great deal of time attempting to fine tune the payment system, having more time to work through visual cues to allow the app to provide our users with more information without making the layout confusing would have made me more comfortable with the user experience. I am really proud of the end result our team was able to achieve in such a short frame of time, the possibilities with this idea left the entire team wanting to revisit it to refine our offering.&nbsp; https://willgamezdesigns.cargo.site/Index Fri, 23 Mar 2018 04:23:58 +0000 WillGamezdesigns https://willgamezdesigns.cargo.site/Index https://willgamezdesigns.cargo.site/Bio Fri, 23 Mar 2018 04:23:58 +0000 WillGamezdesigns https://willgamezdesigns.cargo.site/Bio <img width="1884" height="1884" width_o="1884" height_o="1884" data-src="https://freight.cargo.site/t/original/i/4a58b676843af41f0bfd78a9575f4fc80b74d98d1f6c701fa9b80189c0e12c76/IMG_3904_1.jpg" data-mid="65411181" border="0" data-scale="60" data-icon-mode src="https://freight.cargo.site/w/1000/i/4a58b676843af41f0bfd78a9575f4fc80b74d98d1f6c701fa9b80189c0e12c76/IMG_3904_1.jpg" /><img width="936" height="529" width_o="936" height_o="529" data-src="https://freight.cargo.site/t/original/i/a2fa19db9c2bd78677996a242e55dc08c7e6c4d6e3528b725d44b4a790981513/IMG_5529.JPG" data-mid="243113701" border="0" src="https://freight.cargo.site/w/936/i/a2fa19db9c2bd78677996a242e55dc08c7e6c4d6e3528b725d44b4a790981513/IMG_5529.JPG" /><img width="992" height="792" width_o="992" height_o="792" data-src="https://freight.cargo.site/t/original/i/6f41ee96ac40f4a3156188e309c1c805abc2e1a92d13dfffea188c41223b96c0/B4A9BD7F-9CF3-497D-946D-30B693FA3648_1_105_c.jpeg" data-mid="243114689" border="0" src="https://freight.cargo.site/w/992/i/6f41ee96ac40f4a3156188e309c1c805abc2e1a92d13dfffea188c41223b96c0/B4A9BD7F-9CF3-497D-946D-30B693FA3648_1_105_c.jpeg" />I’m Will, As an educator for the greater Los Angeles area and design researcher and workshop designer/facilitator for JPMorgan(former) as well as for Ed tech. I have a proven track record of not only getting to the root of problem spaces but also teaching and constructing reproducible design thinking curriculum to hundreds of individuals from both traditional design and non design backgrounds both across multiple continents and to diverse groups (from elementary school to C suite. ) Finding the balancing point between ethical human centered design and measurable business outcomes is what intrigues me, I am currently exploring contract work with startups exploring the possibilities of AI and AR as a designer, researcher and strategist, I also am an active board member for Santa Monica Colleges interaction design program. I have designed for projects with partners in ed tech, gaming, fintech, social/AR as well as AI. I started designing because I believe in the power of user focused design to tackle difficult problems at a community level. I’ve developed a knowledge of coding, visual design, motion graphics, 3D modeling, rapid prototyping and a solid foundation in the design research process. I’m eternally curious and am looking forward to working collaboratively with other talented people in environments that will push me to constantly grow. Deep down I’m a problem solver, who is looking to amplify my ability to make positive change. I'd&nbsp; love to talk more if I can be of service.&nbsp; (Much of my work is under NDA so while I cannot discuss project specifics, I am more than happy to talk process and see how my skillset could best serve a project) ︎ &nbsp; &nbsp;&nbsp; ︎&nbsp; &nbsp; &nbsp; ︎ Email&nbsp; Resume&nbsp; &nbsp;Linkedin